1. Build a following.
That’s easier said than done, and it’s also pretty obvious. But the more established your channel is and the more followers you have on your YouTube channel, the higher your videos will rank. That’s hard to do, especially for newer companies or channels, but commit to the long-term focus. Uploading quality content and uploading videos regularly will help boost your channel.
You can also utilize the comments section to your advantage. The first people to comment on a video may be your core audience, and you can help build loyalty by responding immediately. Plus, responding to comments yourself increases the total number of comments on a video, helping give off the appearance of popularity, which will give your video a boost in the rankings. It also lets your audience know you are truly reading what they say and care about how they feel. Don’t simply go on and comment a bunch of times on your own video, unprompted, obviously, because that will only make your company come off as disingenuous. But responding to valid comments in a timely fashion is an easy tool you have at your disposal to help increase your video’s popularity.
You can also ask people to subscribe to your YouTube channel, ensuring more eyes looking at your content when you upload. You can use annotations in your video to ask people to subscribe to your channel, or use social media to spread the word.
2. Naming your video file before upload.
You have created and edited your video and it is ready to upload on youtbe, but you rendered your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4, naming your video file as your focused keyword actually tells the search engine that what can be inside your video, Search engines cannot look inside video content this is the file name which tells search algorithm that what your video is about to.
Having video file name as your video title helps search engine to easily index video and it gets higher ranking. So put your targeted keyword into video file name.
3. Work to increase your viewership.
This may be the most obvious way to increase your ranking, as more views equals more popularity for your video, which in turn leads to a better ranking. But so often, companies don’t take the steps to increase their own YouTube video views. Once you upload content, blast it out via your social media channels and embed on web pages. Consider a separate page just for wrapping text around one particular video. Give people other avenues to view your content on more than just a YouTube page. Including your YouTube video on multiple pages on your own website is a big help, but also consider utilizing the video in blogs or press releases.
Remember, analytics are your friend. You can monitor the analytics on your YouTube videos and try to ascertain what works best and what content draws the most eyes. If a piece of content you upload picks up steam and you’re not sure why, use analytics to help figure out where the views are coming from and conduct some research to see what topics are the most popular. That knowledge will come in handy in the future as you create more content.
Don’t underestimate the importance of time watched, as well. No matter what the topic, the higher quality the video is, the longer people will be watching it and the better off your video will be in all rankings.
4. Video Description
You can write your video descriptions liberally as the description has to be written within 160 characters so that the video can show up in the search results. Start by adding a link to a website before your detailed description. Along with a large, informative description, add short text at the beginning of it. Include relevant keywords in the text.
This is one of the most often overlooked aspects of trying to rank videos higher. YouTube’s playlist feature allows viewers to include videos they like or find useful into their own playlist. This would help give your video a boost in rankings in much the same way link building works for articles or web pages. The more playlists your video is included in, the more popular it would appear to search engines and YouTube. There’s not much more you can do to boost this area besides encouraging viewers to add your video to their playlists, but that can go a long way.